Books
My books and ebooks, available in digital format.
Ebooks
Branding Management in Agribusiness
Differentiation, Positioning and Brand Building in Agribusiness
Textbook with 14 chapters organized in 3 parts, covering branding fundamentals, differentiation and positioning applied to agribusiness. Includes portfolio strategy, target audience, B2B branding, brand platform, practical case studies and self-assessment tools.
Soil Bioengineering in Tropical Regions
Fundamentals, Techniques and Applications
Technical-scientific manual with 21 chapters organized in 4 parts, ranging from soil formation fundamentals and erosion to stabilization techniques with living materials, innovations in geotextiles and superabsorbent biopolymers. Includes sizing equations, comparative tables and case studies.
Landscape Analysis
Fundamentals, Methods and Territorial Planning
Textbook with 21 chapters organized in 4 parts, covering landscape ecology fundamentals and spatial metrics to remote sensing, GIS, land use dynamics, ecosystem services, ecological restoration and scenario modeling for sustainable management of tropical landscapes.
Intellectual Property and Innovation in Agribusiness
Fundamentals, Protection and Technology Transfer
Textbook with 11 chapters organized in 4 parts, covering innovation management, intangible asset protection (patents, plant varieties, geographical indications), IP valuation, technology transfer, agricultural technology entrepreneurship, academic spin-offs and IP in digital agriculture.
Geotechnologies and Geographic Information Systems
Fundamentals, Spatial Analysis and Environmental Applications
Textbook with 12 chapters organized in 4 parts, covering spatial data models, map algebra and geostatistics, remote sensing, digital classification and uncertainty, erosion processes and degradation, hydrology and drought management, environmental monitoring of mining, predictive mineral exploration and artificial intelligence applied to geosciences.